Writing for Impact

Dates to be confirmed


Online event


Anybody who needs to use writing to get their message heard


MPs' staffers


Comms teams


Individuals in charities






About the course

Everyone has to write, but not everyone writes well. Whether it's crafting beautiful speech to go down in Hansard history, or conveying maximum meaning with just a 3 word slogan, this course offers you the training you need to master impactful writing. We cover speches, briefing papers, media articles and everything in-between, common mistakes and how to avoid them, and how to give your writing the impact it deserves.
Our trainer is Paul Richards, a former special adviser to two secretaries of state and frequent media contributior. He regularly trains individuals and organisations in the UK, but has also delivered courses in Tanzania, Kenya, Pakistan, Ghana, Croatia, South Africa and Iraq, with over twenty years' experience writing for impact. The course will be very interactive and participants are encouraged to bring real world examples relevant to their own professional situation.

This course will cover

• Speech writing

• Opinion pieces or 'op-eds'

• Blogs

• Tweets and other social media posts

• Promotional materials 

I've already put the training in practice with an interview on the local BBC radio. My answers were full of rhetorical techniques, such as imagery and groups of three. I'm really pleased with how it went, so an immediate result from the training!

This course is open to anyone,regardless of their political affiliation, and we anticipate a politically mixed audience.

Our expert trainer(s)

Who this course is for

Have a question? .

More Courses

Are you a Parliamentary staffer, working for an MP with important committee or APPG roles? This training provides vital insights into All Party Parliamentary Groups (APPGs) and the work and function of the many Parliamentary committees.

December 9, 2022 9:30 AM

The online world has never been more important to build a political profile and make a difference. Learn how to build a digital strategy, promote campaigns and causes, and even become part of national news stories. It's just a click away!

December 6, 2022 9:30 AM

Does your job require you to be a master wordsmith? Do you want to be able to write speeches that the audience will be thinking about weeks later, and tug at the heartstrings? If you need to hone your speeches to a fine edge, this is the course for you.

Need to spend more time learning the ins-and-outs of the arcane world of Westminster? Confused by legislative timetables, or the difference between the Table Office and the Vote Office?