Guide to Media and Communications

Dates to be confirmed


Online event


Political staffers


Communications professionals working for businesses or charities




About the course

If you work with the media, there is a wealth of unwritten rules you need to know in order to ensure your message cuts through. From how to speak to journalists and use social media, to how to manage a crisis: we cover everything you need to get the media working with you, not against you.
Whether social media, broadsheets or tabloids, or even an interview on the BBC, we're happy to help you put your best foot forward.

This course will cover

• How to speak to journalists: when to email and when to phone 

• What makes a story

• Rules of engagement with journalists: what is the difference between ‘off the record’ and background briefings?

• Choosing your target publication and audience

• Writing a press release that journalists will read 

• Navigating the national, regional and specialist media

• Three simple rules for broadcast interviews 

• Using social media smartly and effectively

• Managing a crisis: How to respond to media inquiries in an emergency 

• IPSO and the regulatory environment

Anyone who deals regularly with the media, would like to, or who works for someone who does.

Our expert trainer(s)

Who this course is for

If you'd like to organise a bespoke version of this course for your organisation, email us at and we will be in touch.

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