Guide to Media and Communications

Dates to be confirmed

Online event

Audience:

Political staffers

Communications professionals working for businesses or charities

Campaigners

About the course

If you work with the media, there is a wealth of unwritten rules you need to know in order to ensure your message cuts through. From how to speak to journalists and use social media, to how to manage a crisis: we cover everything you need to get the media working with you, not against you.

Whether social media, broadsheets or tabloids, or even an interview on the BBC, we're happy to help you put your best foot forward.

This course will cover

• How to speak to journalists: when to email and when to phone

• What makes a story

• Rules of engagement with journalists: what is the difference between ‘off the record’ and background briefings?

• Choosing your target publication and audience

• Writing a press release that journalists will read

• Navigating the national, regional and specialist media

• Three simple rules for broadcast interviews

• Using social media smartly and effectively

• Managing a crisis: How to respond to media inquiries in an emergency

• IPSO and the regulatory environment

‍

Anyone who deals regularly with the media, would like to, or who works for someone who does.

Our expert trainer(s)

Who this course is for

If you'd like to organise a bespoke version of this course for your organisation, email us at and we will be in touch.

More Courses

Guide to APPGs and Committees

TBC

Are you a Parliamentary staffer, working for an MP with important committee or APPG roles? This training provides vital insights into All Party Parliamentary Groups (APPGs) and the work and function of the many Parliamentary committees.

View course

Engagement and Social Media Skills

December 9, 2022 9:30 AM

TBC

The online world has never been more important to build a political profile and make a difference. Learn how to build a digital strategy, promote campaigns and causes, and even become part of national news stories. It's just a click away!

View course

Speechwriting

December 6, 2022 9:30 AM

TBC

Does your job require you to be a master wordsmith? Do you want to be able to write speeches that the audience will be thinking about weeks later, and tug at the heartstrings? If you need to hone your speeches to a fine edge, this is the course for you.

View course

Guide to Parliamentary Procedure

TBC

Need to spend more time learning the ins-and-outs of the arcane world of Westminster? Confused by legislative timetables, or the difference between the Table Office and the Vote Office?

View course