Guide to Digital Campaigns

Dates to be confirmed

March 28, 2022
April 1, 2022 13:00

Online event




Political staffers


Professionals working for businesses or charities


About the course

The digital world can be a confusing place, but the UK (and the world) have never been more online. Find out how you can make your mark online, and plan a campaign to build your online brand. This is a two day course with two half-sessions, first coming up on the 28th March and 1st April at 09:30 to 13:00, and then on the 4th and 8th July, at 09:30 to 13:00.
Don’t know where to start with the fast-moving world of digital campaigns? Whether your audiences are on Facebook, Instagram, Twitter, YouTube or podcasts, a strong grasp of the digital landscape has never been more important. If you want to get the most out of connecting to your online audiences, join us for our Guide to Digital Campaigns held over two morning sessions.

This course will cover

• Campaigning Basics

What is digital campaigning and what can you use it for?

• Marketing Basics

Where do campaigns sit within the marketing funnel and engagement landscape?

• Research and intelligence

Use of social media ‘listening’ tools and understanding  your target audience

• Campaign planning

Strategy vs tactics

• Engaging Content Design

What tools are available to empower you?

• Targeted Campaigns

Ads vs organic content

• Evaluation Metrics

What are the best measures of your campaign’s success

• The Social Future

What areas of innovation and change should you monitor?

Jonny is fantastic. This is the first training I've received from him and I learned a huge amount. I would highly recommend – well-structured and the speakers were able to strike a balance between explanation and Q&A.

Our expert trainer(s)

Jonny Ball

Jonny has run campaigns at every level, including local, National and European elections. He has been the agent to a current Secretary of State, and around 600 local council candidates; the advisor to a local authority leader, and is a specialist in multi-layered campaigns management, from traditional methods that you’d expect in an election, with an intimate knowledge of election law, to more sophisticated techniques such as podcasts and video content creation.

Jonny has delivered digital campaigns and created engaging public relations initiatives that have connected and stuck, such as using the creative arts to engage with anti-semitism, to a handcraft campaign that has helped children in both Afghanistan and Syria. 

He has also served in both the UK Armed Forces as an Intelligence Analyst and as an accredited trainer, as well as a career within the Civil Service, where he ran an industry engagement unit at the MOD.  He is a well-respected figure within the veteran’s community, including the setting up of a pioneering not-for- profit campaign that works cross-party, aimed at getting more members of the armed forces to engage with politics. 

Who this course is for

If you'd like to make a manual booking or organise a bespoke version of this for your organisation, email us at and we will be in touch.

More Courses

May 27, 2022 9:30 AM

Running a busy office is a difficult job at the best of times. It's much more difficult in Westminster, between the shifting politics, the constant competition, and the attentions of the media. Fortunately, we're here to help.

April 14, 2022 9:30 AM

Does your job require you to be a master wordsmith? Do you want to be able to write speeches that the audience will be thinking about weeks later, and tug at the heartstrings? If you need to hone your speeches to a fine edge, this is the course for you.

May 13, 2022 9:30 AM

Need to spend more time learning the ins-and-outs of the arcane world of Westminster? Confused by legislative timetables, or the difference between the Table Office and the Vote Office?

For newly elected MPs, arriving in the Commons is sure to be exhilarating, but may also be daunting. New MPs are often surprised to find no formal training or advice offered, and are left to find their own way around Parliament’s labyrinthine rules and customs. We're here to help.