Dates to be confirmed
Communications professionals working for businesses or charities
People interested in standing for public office
Learn the foundation of what works and what doesn't, from content design to picking your targets
Use of social media ‘listening’ tools and understanding your audience
Strategy vs tactics
Learn by doing; plan a social media strategy for an up and coming MP
What are the best measures of your success
What areas of innovation and change should you monitor? What will be the next big thing?
Jonny has run campaigns at every level, including local, National and European elections. He has been the agent to a current Secretary of State, and around 600 local council candidates; the advisor to a local authority leader, and is a specialist in multi-layered campaigns management, from traditional methods that you’d expect in an election, with an intimate knowledge of election law, to more sophisticated techniques such as podcasts and video content creation.
Jonny has delivered digital campaigns and created engaging public relations initiatives that have connected and stuck, such as using the creative arts to engage with anti-semitism, to a handcraft campaign that has helped children in both Afghanistan and Syria.
He has also served in both the UK Armed Forces as an Intelligence Analyst and as an accredited trainer, as well as a career within the Civil Service, where he ran an industry engagement unit at the MOD. He is a well-respected figure within the veteran’s community, including the setting up of a pioneering not-for- profit campaign that works cross-party, aimed at getting more members of the armed forces to engage with politics.
Comms specialists, charities, anyone who wants to integrate social media into their work, and campaigners of all sorts
Are you a Parliamentary staffer, working for an MP with important committee or APPG roles? This training provides vital insights into All Party Parliamentary Groups (APPGs) and the work and function of the many Parliamentary committees.
December 9, 2022 9:30 AM
The online world has never been more important to build a political profile and make a difference. Learn how to build a digital strategy, promote campaigns and causes, and even become part of national news stories. It's just a click away!
December 6, 2022 9:30 AM
Does your job require you to be a master wordsmith? Do you want to be able to write speeches that the audience will be thinking about weeks later, and tug at the heartstrings? If you need to hone your speeches to a fine edge, this is the course for you.
Need to spend more time learning the ins-and-outs of the arcane world of Westminster? Confused by legislative timetables, or the difference between the Table Office and the Vote Office?